The term ‘Longevity Market’ is often tossed around in the media, workplace and
scientific publications. Yet despite its commonality, the true meaning of the term differs based
on the perspective of the person using it. Broadly speaking, the Longevity Market is designed to
push society towards adopting values and methods that will support an aging population. To
understand all that the Longevity Market encompasses, though, we have to look at the
generation propelling it.