Baby Boomers and the Senior Community are one of the wealthiest markets in the world and are key to economic growth. Seniors account for more than 30% of U.S. wealth and their spending power will reach $15 trillion worldwide by the end of 2019. Jody Holtzman, head of AARP’s Thought Leadership unit, says: “You’d have to be an idiot to turn your back on this humongous growth market.”
And she’s right. But despite these stats, Seniors are targeted by a mere 5-10% of marketing in the U.S. This makes it extremely difficult for seniors to acquire the resources and services necessary to plan for life post-retirement, and it deprives professionals access to one of the most affluent markets in the U.S.
Senior Summit was born of the notion that collaboration, education and the sharing of resources among top professionals in the longevity market results in the highest level of service to our clients and patients.
Throughout the conference, attendees have the chance to browse exhibitors, join workshops, listen to keynote speakers and ask questions during panel sessions. By participating in Senior Summit, we believe both professionals will leave with the tools necessary to navigate the Senior industry.
Not sure if Senior Summit is for you? Let’s make it simple.
Senior Summit is for you if you want to…
· Expand your practice in a growing market
· Increase revenue in your business
· Develop skills and products aimed at serving the senior demographic
· Differentiate yourself amongst professionals in your field
· Network with leaders in the longevity market
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